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Preparing investment professionals for the intense demands of a successful buyside career.

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3. Emotional Pull-in 

Right now our site is in boxes for this section. I want to see how we can make this more interactive or something that resonates with the person on the other end. 

What if…

You didn’t have to spend years learning through trial and error?
Instead of stumbling through the early part of your career, you could build mastery with structure and intention.

You had experienced investors showing you the frameworks that actually work?
Not generic advice, real processes taught by people who’ve managed capital in the seat.

The common mistakes that derail new analysts were avoidable?
And you could start your career already equipped with the judgment, clarity, and confidence most people only gain over time.


This is the gap Fundamental Edge was built to close.

3. The Fundamental Edge Difference

Display four pillars in a clean, corporate layout. This section is to showcase how we teach. With the next few sections going through our different offerings. 

  • Buy-Side Focused: Every lesson, framework, and workflow is designed specifically for the demands and expectations of professional buy-side investing.

  • Experienced Instructors: Our programs are taught by former hedge fund PMs, CIOs, and senior analysts who’ve managed capital, built research processes, and trained teams inside real firms.

  • Flexible Scheduling: Self-paced learning and access to all course materials on your schedule, designed to fit the demands of working professionals.

  • Workflow-Centered: Training is structured around core repeatable investment workflows, from idea generation to thesis communication, mirroring the actual work of buyside analysts.


4. “Our Academies” An Interactive Tab Component

Create a 3-tab interactive layout:

  • Tab 1: Analyst Academy (flagship)

  • Tab 2: AI Academy

  • Tab 3: Factor Academy

Each tab should include:

  • Short description of the program

  • A clean, institutional design consistent with FE’s presentation aesthetic

  • A CTA button directing to the full program page

  • Optional: subtle small graphic elements (only if it fits aesthetically) 

5. Enterprise Solutions Section

Place this section immediately after the Academies. 

Messaging: Custom training solutions for investment teams seeking repeatable processes and stronger decision quality, including seminars, multi-day offsites, and firm-level versions of all academy programs.

CTA: Explore Enterprise Solutions

Layout: Full-width, polished, professional.

6. Community Section

Hybrid layout combining photos and a structured corporate feel.

Include:

  • 3–4 images from mixers, stock pitch competitions, or student events.

  • Short description: Structured community, real-world practice, and a network of peers built around buyside excellence.

  • No CTA – just an area for testimonials 

7. Student Investment Clubs, Highlight Card

Place this card within the Community section (not a separate full-width block).

Messaging: We support accredited student investment clubs with free access to foundational FE content, pitch competitions, and structured training to prepare the next generation of buyside investors.

CTA: Learn More about FExIC

8. Media Highlight Section (Homepage Preview)

Small, professional, credibility-focused section near the bottom of the homepage.

Include:

  • 2 podcast logos where FE has been featured

  • Thumbnail for the Cutting Edge Webinar Series

  • Short line of copy: Explore our podcast features, industry conversations, and the Cutting Edge webinar series.

  • CTA: View Full Media Library